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BCBS of Michigan teams up with Maven Clinic for virtual family, maternity care

Blue Cross Blue Defend of Michigan is partnering with Maven Clinic, a digital household well being platform, to supply members extra household and maternity assist, the well being plan introduced Wednesday. Maven Clinic’s platform will likely be obtainable for the 2023 open enrollment interval.

Members of the insurer can use New York Metropolis-based Maven’s app. As soon as they go online and ensure they’re a part of BCBSM, they get entry to 24/7 digital care with Maven’s care advocates, who reply questions and assist direct customers to their wanted providers. Members can obtain digital medical assist from specialty suppliers, together with obstetricians, pediatricians, lactation consultants, pediatric sleep coaches and psychologists.

The platform consists of care matching, during which customers can discover care advocates and digital coaches primarily based on identification, race, ethnicity, faith-based orientation and LBGTQ standing, mentioned Aji Abraham, senior vice chairman of well being plan enterprise innovation and market options at BCBSM.

“Our purpose is to assist all paths to parenthood together with assist for expectant mothers, dads, same-sex companions, transgender folks and single dad and mom,” Abraham mentioned.

Maven provides three packages by the platform: household constructing, maternity, and parenting and pediatrics, in response to a information launch. The household constructing program supplies sources for fertility remedy, preconception care, egg freezing, adoption and surrogacy. The maternity program, which spans 12 months, provides sources for prenatal and postpartum care, NICU assist and high-risk pregnancies. Mother or father and pediatrics is meant for fogeys with youngsters ages 1 by 10 in want of pediatric care, dad or mum teaching and particular wants assist.

A reimbursement software, known as Maven Pockets, is out there on the app, which permits staff of self-funded employers to get reimbursed for bills.

If members want in-person care, the clinic directs customers to in-network suppliers. Maven’s sources are meant as an extension of BCBSM’s present advantages to offer extra assist in between common in-person appointments.

Employer teams will solely pay for members who’re utilizing the Maven platform, relatively than primarily based on whole membership, Abraham mentioned. BCBSM will then pay Maven and course of claims for members who’re cared for. The cost mannequin is a departure from how a number of worker advantages corporations receives a commission from employers who provide their services to employers. Normally, employers pay them on a per member monthly charge primarily based on whole staff no matter what number of are literally utilizing the product. 

Maven, which achieved unicorn standing final yr, isn’t the one firm within the digital maternity and parenthood area. Different corporations embrace Ovia Well being and Progyny.

BCBSM selected to work with Maven due to its confirmed monitor file, Abraham mentioned. In its eight years of expertise, the tech firm has achieved a 20% discount in cesarean sections and a 28% lower in NICU stays.

Apart from spectacular outcomes, Abraham was additionally struck by the corporate’s mission. He added that BCBSM and Maven have a “shared mission in well being fairness and funding in neighborhood partnerships to deal with racial disparities and enhance maternal and toddler well being care and outcomes.”

BCBSM’s final purpose in partnering with Maven Clinic is to offer inclusive, versatile and reasonably priced advantages to members. It additionally desires to enhance worker retention, productiveness and healthcare prices for employers, Abraham added.

“We wish our members to have the simplest and most profitable path to constructing a household,” Abraham declared. “Beginning or rising a household is among the greatest selections an individual or household could make. There are value components to contemplate in addition to the well being for each dad or mum and little one. Optimistic outcomes are solely doable by getting access to the suitable sources and care.”

Photograph credit score: Knape, Getty Photographs

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