After a significant advertising and marketing push behind the return of Taco Bell’s Mexican Pizza in Could, the merchandise disappeared once more virtually as shortly because it had re-appeared. A scarcity of components was blamed, however it was laborious to consider that the chain had been caught off guard with the massive demand for the favored merchandise.
However Taco Bell’s CEO Mark King just lately revealed simply how unprepared the chain was for the breakneck demand for Mexican Pizza. And whereas the merchandise remains to be lacking from the menu, its closing (and definitive) return has in the end been introduced.
When the one-of-a-kind pizza made its triumphant return earlier this yr, Taco Bell was fully underprepared for a way a lot pleasure had been brewing. Following an 18-month hiatus, followers flocked to get all of the Mexican Pizza they’d missed and sales had been seven occasions increased than anticipated. All of Taco Bell’s 7,600 places had been offered out of the merchandise in slightly below two months, King instructed Fortune Journal.
Taco Bell stated on its web site that “replenishing the beloved menu merchandise is taking longer than we might like,” and that it might take a number of months earlier than the pizza-making operation can be up and operating once more. That meant that even the TikTok musical that includes Doja Cat and Dolly Parton, which was deliberate as a part of its celebratory homecoming, needed to be postponed.
Fortunately, the merchandise is now slated for a particular, everlasting comeback on September 15. King additionally instructed Fortune about having realized his lesson in relation to messing with individuals’s favourite quick meals.
“I had extra suggestions—hate mail!—over the elimination of Mexican pizza [than any other time],” he shared.
Initially, the corporate had eliminated the merchandise in November of 2020 in an effort to simplify the menu in the course of the pandemic. However the Mexican Pizza was too iconic to go quietly, and shortly a rising name for its return popped up on social media (together with a Change.org petition that had greater than 200,000 signatures).
Hopefully, come September, Taco Bell might be higher ready.