HLTH executive offers sneak preview of fifth annual conference


HLTH 2021

HLTH has all the time set excessive expectations for itself as a convention. Now in its fifth yr, the November 13-16 occasion at The Venetian Lodge in Las Vegas will really feel extra like a competition than in earlier years. In a cellphone interview with HLTH Head of Content material Jody Tropeano, she mentioned she and her staff have sought to emphasise range in each the speaker lineup and mixture of matters being coated. The content material this yr could have an expanded deal with well being fairness, girls’s well being, and wellness.

“We’ve been capable of fantastic tune the matters that we cowl and increase areas that attendees actually care about,” Tropeano mentioned. “I believe yearly the agenda simply will get higher and higher.”

The convention will likely be an open plan format with the purpose of making a competition vibe, with eight phases throughout the huge expo corridor the place distributors and startups will exhibit and attendees will eat, drink and community. The thought is to convey collectively the content material aspect of the convention with the exhibition and networking areas in order that there’s higher interplay between attendees.

Jody Tropeano

“We’re hoping this actually amps up the power throughout the entire occasion in order that we now have folks attending classes who possibly wouldn’t have in previous years and folks going to go to exhibitor cubicles that wouldn’t have in previous years,” Tropeano mentioned.

This yr the convention has moved away from structuring the agenda with huge themes. In earlier years there have been 15 to twenty agenda themes, with back-to-back classes becoming into every one. The change is meant to create a extra versatile discussion board for presenting matters that stand out from earlier occasions, comparable to sexual well being and wellness, sleep well being, fertility, and founder journeys.

Among the many audio system on the convention will likely be Deliberate Parenthood CEO Alexis McGill Johnson, Delta Airways Chief Well being Officer Dr. Henry Ting,  and Walgreens CEO Roz Brewer.

One stage will likely be devoted to shows from healthcare executives, one other will function panel discussions. There will even be a stage dedicated to the employer well being expertise geared to the chief folks officer and advantages executives at firms. One more will spotlight healthcare information to underscore the convention as a discussion board for breaking information and evaluation, contributing to the competition buzz. There will even be room for extra unconventional content material, Tropeano mentioned.

The modifications additionally assist HLTH to set this convention other than its ViVE convention which debuted this yr in March in Miami Seaside. The convention displays a extra operational focus with conversations round well being tech developments, coverage and implementation. In 2023, it’s scheduled to happen in Nashville from March 26-29.

“I prefer to say…if HLTH is the ‘why,’ ViVE is the ‘how,’” Tropeano mentioned.

Tropeano is especially happy with a brand new function on the HLTH convention — WELL by HLTH. It’s described on the web site as “an ‘occasion inside an occasion’ for consumer-focused well being and wellness contributors looking for a platform to drive model consciousness and create sustainable progress alternatives.” Firms participating span wearables, health, psychological wellness/mindfulness, metabolic well being and cardio metabolic illness, diet, longevity, sexual well being, sleep well being, psychedelics, and meals innovation. 

“Consequently, each established establishments and rising manufacturers should align to sufficiently tackle the societal behavioral shift in looking for proactive self-care and begin pivoting away from a predominantly sick-care system,” Tropeano mentioned.

“We’re actually seeing an enormous growth within the direct-to-consumer house inside healthcare. A variety of new firms are getting into {the marketplace}. We’ll be that includes a plethora of D2C firms inside apps, wearables, diagnostics, diet, and so on. Attendees can hear about their distinctive fashions and why they determined to play their hand within the client market first. I believe it’s an enormous development and it will likely be fascinating to see how incumbents reply to it.”

Girls’s well being can be a giant theme this yr and the occasion will embody content material dedicated to maternal well being to menopause, fertility, and household planning. So are well being fairness and preventive well being.

With a stronger emphasis on prevention over sick care, individuals are taking their well being into their very own arms to find out about their particular person dangers and methods to curb unhealthy behaviors by way of home-based diagnostics and wearables,” Tropeano mentioned.  “I’m actually hopeful that we’ll see much more developments in customized well being and wellness with the buyer within the driver’s seat.”

Two years later with the federal public well being emergency over the Covid-19 pandemic nonetheless in place, the general public well being disaster continues to be a part of healthcare conversations and Tropeano expects that to proceed at HLTH, however otherwise from the previous two occasions. She famous that the affect of the politicization of well being and science up to now couple of years will even be an essential speaking level.

It will likely be thrilling to see how Tropeano’s imaginative and prescient takes form on the convention and impacts the longer term path of the annual occasion.

To study extra concerning the convention and to register, click on right here.

Picture: HLTH 

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