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Inside the New Biz Model & What’s Next – The Health Care Blog

By JESSICA DaMASSA, WTF HEALTH

Psychological well being digital therapeutics startup Happify Well being has spent the previous 5 years quietly ‘self-actualizing’ right into a brand-new, tech platform firm that simply launched this week: Twill. This can be a huge pivot – not only a model change – and we’ve obtained co-founder & President Ofer Leidner and newly-hired Chief Working Officer Megan Callahan (who previously ran Lyft Well being) right here to inform us the way it all went down AND what is going to occur to the previous Happify app.

Wellness-app-no-more, Twill has emerged as a well being tech infrastructure firm. Its core product (known as Sequences) is the open structure, digital back-end that ties collectively a well being plan, employer, or pharma co’s varied digital level options – wellness apps, digital therapeutics, digital teaching, peer help teams, telehealth platforms, and many others. and many others. – to create one neat-and-tidy, hyper-personalized, automagically-navigated affected person care journey based mostly on situation or affected person inhabitants.

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Massive manufacturers like Elevance Well being (Anthem), Biogen, and Almirall have already bought-in, with merchandise already in marketplace for situations as various as maternal well being, a number of scleroses, and psoriasis. Not forgetting its psychological well being roots, Twill is bringing in its personal huge sources from the ole Happify days to run digital psychological well being help below every of those disease-specific level options. Ofer and Megan say that Sequences will be developed for ANY situation or to focus on particular populations of sufferers they usually plan to launch 2-3 new Sequences annually.

What else is forward for Twill now that it’s revealed from its stealthy begin? Happify Well being had raised $73 million in March 2021 in an enormous spherical lead by Deerfield Administration Firm – what ought to we anticipate subsequent? Tune in for all the main points on the transformation, the brand new merchandise, and the way different digital well being firms can anticipate to work with Twill sooner or later.

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