Swimsuit purchasing is usually not on the highest of anybody’s “enjoyable issues to do” listing. Sure, we have come a great distance from the long-sleeved wool bathing attire ladies used to put on, nevertheless it’s nonetheless tough to discover a go well with that’s each fashionable and supportive. The founders of Stylest, a physique sculpting swimwear line, want to change all that.
The model was based by style trade veterans Alia Yahia-Bosworth, Joyann King Michael, and Chrissy McCurdy. “We joke that we’re three style junkies who walked right into a pool occasion and walked out with a marketing strategy,” King says. On the pool occasion in query, McCurdy wore a bra underneath her swimsuit—a styling trick she’d been doing for greater than 10 years. (To begin with, genius.) “Mid-party, Alia and I overheard somebody inform Chrissy her bra was displaying, and it stopped us mid-convo. We stated, ‘Wait, what are you sporting underneath your swimsuit?’” King Michael says. “It was a light-bulb second for us: how does a swim bra not exist?”
That second led them to develop Aqualingerie, a group of supportive swimwear, however they did not cease there. “Ladies don’t have time to purchase a swimsuit, then store some place else for a cover-up that completes the look,” King Michael says. “They want a plan, not items, in order that they really feel absolutely styled.”
Thus, the Stylest Swim System was born. “The system will work laborious for you if you happen to let it,” Yahia-Bosworth says. “Aqualingerie units your base, you then add a sculpting swimsuit that matches your private type, and select a cover-up that solves your way of life wants.” These are damaged down into three easy-to-navigate classes: sculpt, swim, and magnificence. Individuals can strive their swim items at dwelling for seven days earlier than committing to purchasing, and so they solely pay for what theyt preserve.
Aka Aqualingerie. These are the supportive items designed to be worn underneath your swimsuit, and embrace a six method convertible bra, high-rise smoothing panty, and sculpting bodysuit. “These kinds are the innovation that offers you the liberty to construct the swim look of your desires with out worrying about help or shaping points,” McCurdy says.
P.S.—the bras aren’t only for ladies with bigger chests. “Our B and C cups are virtually offered out in our first run as a result of these ladies need the form and fullness that the bra provides them,” Yahia-Bosworth says.
The sculpting swimwear is designed to be worn over the Aqualingerie, and so they took the time and care to get the match and really feel excellent. “We tried it on so many ladies of various sizes and shapes to ensure it delivers our body-boosting promise,” King Michael says.
The material is “woven to ship body-sculpting compression with out the sausage feeling,” McCurdy says. “It’s designed for the water and has essentially the most luxurious lotion-like hand really feel. It provides you that snug, held-in feeling you like out of your favourite leggings—however in a swimsuit.”
These are the ending touches: sarongs, swim cardigans, and headbands. Yahia-Bosworth is especially enamored with the easy-tie sarong ($98). “It dries as quick as your swimsuit and will be styled in so many alternative methods,” she says. “It’s my kiddie pool important.”
Suggestions has been overwhelmingly optimistic. The model lately hosted its first pop-up store in Charleston, South Carolina, and it was a sell-out success. “We weren’t positive what to anticipate, as ladies and their our bodies in a swimsuit could be very private,” King Michael says. “All of them stored saying that purchasing for a swimsuit had by no means been so enjoyable and confidence-building, and so they beloved that the gathering delivers the entire look they crave. Most of them left with a complete Swim System and have been noticed the following day on the pool displaying off their new look.”
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