At a time when meals costs proceed to climb, a number of restaurant chains have been rolling out offers to alleviate a number of the monetary strain on shoppers’ wallets—Subway included.
On August 24, the sandwich big launched its $15 Footlong Cross, a subscription that permits Subway MyWay Rewards members to get 50% off a footlong sandwich each day in September when ordered on the chain’s cellular app or web site with day by day digital codes. The kicker? Solely 10,000 passes had been out there for buy.
Whereas the deal—which went reside at 8 a.m. yesterday—was initially supposed to be out there till Aug. 26 at 7:59 a.m. Jap Time, the passes bought out in solely six hours, in keeping with Axios.
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Though costs range by location and toppings, Subway’s sandwiches sometimes vary from $6 to $12, making this monthlong promotion significantly interesting to clients who frequent the chain.
The disclosing of the Footlong Cross comes lower than two months after Subway overhauled its menu with the introduction of its Subway Collection menu as a part of its ongoing Eat Recent, Refresh marketing campaign. The lineup, which Subway calls its “most important menu replace in its practically 60-year historical past,” options 12 new signature sandwiches, that are grouped underneath 4 classes: Cheesesteaks, Italianos, Rooster, and Golf equipment.
Subway’s Footlong Cross is not the one fast-food subscription service to come back out this yr. In April, Panera revamped its $8.99-per-month espresso subscription program with the debut of its “Final Sip Membership.” The $10.99 subscription grants clients entry to all 27 of the chain’s self-serve beverage choices.
Moreover, after a profitable check at a number of of its Arizona places final September, Taco Bell kicked off 2022 by releasing its first-ever “Taco Lover’s Cross,” which let clients redeem considered one of seven signature tacos each day for 30 consecutive days.