Subway’s ongoing Eat Recent Refresh marketing campaign, geared toward revitalizing its picture within the realm of meals high quality, has been in full swing. Now, the sandwich large plans so as to add a brand new equipment to its kitchens that it thinks is not going to solely proceed to enhance its repute with clients but in addition assist put it aside some cash within the course of.
The chain has lately introduced will probably be including computerized meat slicers to all 22,000 of its places over the course of a 12 months, in keeping with Restaurant Enterprise.
RELATED: 9 Burger Chains With the Greatest High quality Meat in America
“In 5 a long time value of sandwich making, we have explored many issues, examined many issues, tried many issues,” stated Trevor Haynes, president of Subway North America, in an interview with the journal. “That is the pure subsequent step of the evolution of the U.S. enterprise and operations.”
At the moment, Subway has its meat sliced at an offsite processing facility, earlier than it’s shipped to the eating places. Going ahead, meats like turkey, ham, salami, and pepperoni shall be sliced within the morning and night on location, and clients will be capable to see the method.
And never solely will the chain get monetary savings on ditching precut meat, however it can additionally be capable to decrease meals prices by having extra selections of complete meats out there to buy—one thing Haynes sees as a win-win.
“It permits us to work with different distributors,” Haynes stated. “Inflation has eroded some [food cost] financial savings . . . However we should always see some kind of financial savings in meals prices for franchisees with out growing labor.”
The brand new slicers are made by a German firm named Bizerba and are totally computerized. And in contrast to at a standard deli, all workers have to do is put the meat inside and press a button—a course of that has gone easily at check eating places thus far.
Final 12 months, Subway introduced its largest menu replace in historical past with its Eat Recent Refresh marketing campaign. The plan concerned new bread recipes, new proteins, new sandwiches, and new toppings, together with meats which can be sliced extra thinly.
In July, the sandwich chain added to this ongoing effort with the new Subway Collection menu, which rid its menu of customization—one thing the model has lengthy been related to.
With the addition of the brand new menu and revitalization efforts, the corporate has seen a 7.5% enhance in same-store gross sales in 2021, in keeping with a latest press launch.
The sandwich chain has additionally teased bringing again some previous favorites which have been misplaced after the menu replace. The BMT, Hen Teriyaki, and Tuna subs might make a comeback, in keeping with Haynes.