Tinie is a person of many skills. You could know him from his efficiency from the again of a Rolls-Royce Phantom Drophead Coupe on the closing ceremonies of the London Olympics in 2012. Or you could have heard one in all his musical collaborations with Swedish Home Mafia, Rita Ora, and Labrinth, amongst others. The award-winning rapper has six UK primary singles, greater than every other UK rap artist in historical past. However his vary extends past music. Tinie began his personal menswear label What We Put on and created Raps, a fried rooster and wraps supply restaurant in London. As well as, his tv present Extraordinary Extensions, which explores residence additions is coming again for a second sequence in 2022.
The one thread that weaves by means of all of Tinie’s ventures—music, tv, and enterprise—is his immeasurable sense of favor. It got here as no shock when he was named Finest Dressed at GQ’s Man of the Yr awards in 2012.
Tinie x Ben Sherman
Tinie’s sense of favor is on show in a worldwide promoting marketing campaign for the long-lasting menswear model Ben Sherman. Sporting items from Ben Sherman’s Autumn/Winter assortment for 2022, Tinie cuts a pointy determine.
“Ben Sherman has at all times been a staple in British tradition,” Tinie says. “It was nice to get the decision to entrance the AW22 Menswear marketing campaign. I loved collaborating and taking pictures with the workforce, and it was nice to reconnect with a model that made such an impression on me developing”.
The marketing campaign is linked to the Ben Sherman World Artist Foundry, a platform the place music, artwork, and trend intersect. The foundry is a help system for musicians, artists, and creatives at each degree—from unsigned to well-established. Like Tinie, the unique Ben Sherman was additionally a person of favor. Born Arthur Benjamin Sugarman, Ben Sherman launched his personal clothes line in 1963. The oxford material Ben Sherman shirt he created was revolutionary on the time and stays an iconic fashion staple immediately.
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