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WellCapped Is ‘Rent The Runway’ of Lace-Front Wigs

Over the previous few many years, wigs have gotten so significantly better. With lace fronts, U-parts, and quite a lot of totally different textures, cuts, and colours accessible, it is by no means been simpler to persuade the world that the hair in your head is definitely rising out of your scalp. However because the wig and extension market continues to broaden—it is anticipated to develop by $2.4 billion worldwide by 2024—many merchandise stay out of attain.

Excessive-quality wigs are an funding. You will simply spend a whole bunch if not 1000’s of {dollars} for human-hair wig, so you do not wanna get it flawed. To extend entry to good wigs, Shante Frazier launched WellCapped, a wig rental service that enables customers to take pleasure in quite a lot of glueless lace-front wigs for a fraction of the price.

Determining which wig to purchase comes right down to phrase of mouth. Your hairstylist recommends a model of hair that he simply is aware of you may love. Your outdated school roommate (who majored in biology?) is now making {custom} items bought by way of Instagram. And your favourite hair influencer simply posted one more wig unboxing and overview on YouTube. Data is coming from in all places and nowhere on the similar time, which makes selecting out the fitting wig for you difficult.

“Proper now, the buyer journey is totally damaged. For those who’re a buyer in search of hair extensions, you are in all probability beginning on social media, then leaping into an e-commerce website that is not optimized in your buying expertise,” says Frazier. “There are not any main gamers within the sport. Nobody owns greater than 15 p.c of the pure hair extensions market. Which means there is no one to offer that client schooling that usually L’Oreal, Proctor & Gamble, or Unilever would give.”

Selecting a WellCapped rental plan

WellCapped affords two wig rental plans. The primary plan, a $100 month-to-month membership (no annual dedication mandatory) that features as much as two wigs every month, is geared towards trendsetters—individuals who love to modify up their look and already spend upward of  $2,000 a yr on just some items. The second plan is à la carte, whereby you hire one wig at a time solely once you want it. (“Nobody needs to spend $500 on hair to look good for his or her birthday,” says Frazier.) You will pay $100 to maintain a wig for a month or $35 per week. For the weekly choice, in case you do find yourself preserving it for a month, you may find yourself paying $140. “We attempt to encourage folks to only join a month’s membership if they’ll have it for greater than two weeks,” says Frazier.

Frazier partnered with The Hair Laundry, a wig laundromat based mostly in Atlanta to make sure all wigs are completely sanitized, washed, conditioned, repaired, and styled earlier than going to a brand new wearer. When you choose a wig, it is despatched to you absolutely styled with a set half, however you are welcome to play with the hair. Apart from slicing or coloring the wig, “you are able to do something you’ll do in case you bought the wig,” says Frazier. Unintended harm like ripping the lace is roofed by your membership charge. However in case you completely harm the wig by spilling paint on it or find yourself dying the unit, you are on the hook to buy the wig from WellCapped. Along with providing extra conventional kinds and colours, “we’re seeing plenty of traits in folks getting the coloured wigs, the wild colours, like the brilliant blue and pink,” says Frazier.

The WellCapped membership expertise

If you open a WellCapped field, you may discover the wig inside a satin drawsting bag, two wig caps, and an envelope containing a return transport label. The lace and knots are bleached to make the wig seem as if it is rising out of your scalp. It is constructed on a brown basis cap with adjustable straps for an ideal match.

The primary wig I selected was styled with medium-sized wand curls and a aspect half, giving a 1920’s vibe. The hair was extremely smooth, smelled wonderful, and the curls held up superbly, arriving in these fresh-off-the-tool coils. I secured it to my head with the connected combs and with the interior straps adjusted, the wig match completely (one thing I used to be frightened about as a result of I’ve acquired an enormous head). I loosened the curls with my fingers and teased across the half for extra fullness on high.

The wig regarded precisely like the photographs, however I did not like it on me. I hadn’t worn a aspect half since 2017 and this unit jogged my memory why. However that is the sweetness in a service like WellCapped. If it had been a custom-made wig I now owned, I might have been livid. The return course of for wigs leaves quite a bit to be desired, and I might have simply been left with a wig I did not need. However with WellCapped there is no stress. The service makes it straightforward to play with totally different kinds and take a look at seems to be exterior of my consolation zone.

WellCapped is the sort of firm the hair trade has been ready for, notably for Black individuals who make investments money and time into their appearances. And particularly for Black girls who’ve traditionally been held to larger magnificence requirements, having to navigate the strain to look “polished” all through our lives. Moreover, curly and coarse hair requires ample love and a spotlight to feel and appear its finest. Protecting kinds like wigs permit for the benefit of not having to mess with our personal hair every single day. But it surely’s not all achieved out of necessity. Many people who often change up our look do it as a result of we like it. WellCapped makes this course of much more fulfilling by bringing it right down to a extra inexpensive worth level.

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