Who Is Andrew Tate, the Influencer Known for Misogynistic Comments?

  • Andrew Tate has exploded in reputation in current months on the again of viral clips and podcasts.
  • A military of his followers has begun posting his movies on TikTok and YouTube, gaining tens of millions of views.
  • Tate has turn out to be identified for misogyny. One researcher known as Tate a “one-stop hate store.”

Scroll TikTok for an hour, and it is nearly inevitable you will come throughout some point out of Andrew Tate — a video of him providing his opinions on ladies, fan accounts selling his on-line programs, or a meme montage mocking his model of misogyny-laced hypermasculinity.

The kickboxer-turned-influencer has exploded in visibility in current months as clips from his YouTube channel or his appearances on in style podcasts have gone viral. Tate has turn out to be an icon for a brand new era of the “manosphere,” gaining tens of millions of followers throughout social media platforms, and being embraced by males’s rights activists and far-right influencers within the course of.

Though a lot of the 35-year-old’s content material is pretty anodyne — generic tips about self-motivation and wealth that are inclined to cater to younger males — he is turn out to be infamous for his misogynistic and violent feedback about ladies. Tate has mentioned he wants authority over ladies, mentioned hitting ladies, and claimed that rape victims should ‘bear some duty” for being raped. He has mentioned he would not consider women and men are equal, known as feminine self-defense “bullshit,” and mentioned ladies are “incapable of combating” and solely in a position to “scream and run.” In a single video, he asserts that 18-year-olds are extra enticing than ladies of their 20s as a result of “they have been via much less dick.”

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It seems there’s extra of an urge for food than ever earlier than for Tate’s specific model of misogyny. He surged from 1 million Instagram followers in early June to over 4.6 million in August, in accordance with the info analytics web site SocialBlade. His account grew by 70,000 to 100,000 followers a day in mid-August.

Although Tate hasn’t gone super-viral together with his personal posts on the platform, TikTok has turn out to be a main hub for Tate-related content material. Via his on-line program known as “Hustlers College,” Tate makes use of multi-level marketing-like ways to encourage viewers to hitch his military of followers. Quite a few fan pages have popped as much as unfold the Tate gospel of hyper-male affirmation — sharing affiliate hyperlinks to the “college” and contributing to his ubiquity on the platform.

Alexander Reid Ross, an teacher at Portland State College who’s hung out researching far-right teams just like the Proud Boys, advised Insider that Tate “took the ‘manosphere’ by storm” and has capitalized on social media platforms’ shift lately in the direction of selling video content material.

“This man’s attain is actually increasing, and it is actually influencing youngsters,” mentioned Ross, who described Tate as a “one-stop hate store.”

Andrew Tate has an in depth historical past of bigoted feedback and controversies offline

Tate, who didn’t reply to Insider’s request for remark, has a historical past of courting controversy and selling a misogynistic worldview. He first made headlines in the course of the 2016 season of the British actuality present “Huge Brother,” when he was kicked off of the present after a video surfaced exhibiting him hanging a girl with a belt. On the time, Tate mentioned the video was a part of a consensual function play with the girl.

In 2017, Tate sparked backlash in the course of the rise of the #MeToo motion for saying rape victims should “bear some duty” for placing themselves “able to be raped.” That very same 12 months he tweeted that “melancholy is not actual” and advised it was individuals’s personal fault in the event that they have been “POOR/SAD/FAT/STUPID.” Tate’s Twitter account has since been suspended. 

Andrew Tate 2

Tate has an in depth historical past of courting controversy, relationship again to when he was kicked off the British collection of “Huge Brother” in 2016.

Screenshot/YouTube – TateSpeech

Tate additionally has hyperlinks with outstanding far-right commentators and conspiracists, together with far-right media influencer Paul Joseph Watson and “Pizzagate” conspiracy theorist Mike Cernovich. Tate has additionally appeared on Infowars with Alex Jones.

In 2017, regardless of being a significant supporter of former President Donald Trump, Tate moved to Romania. He mentioned in a now-deleted video that Romania’s comparatively relaxed sexual assault legal guidelines have been “40% of the explanation” he moved to the nation. 

However in April, police raided Tate’s residence in Romania as a part of a human-trafficking investigation. Video from the raid confirmed cops shoving Tate and his brother into vans, the Every day Beast reported. Romania’s Directorate for Investigating Organised Crime and Terrorism advised The Every day Beast the raid was a part of an investigation into claims {that a} lady was being held on the Tate home in opposition to her will, in addition to wanting into “crimes of human trafficking and rape.” Neither Tristan nor Andrew Tate has been arrested or charged with any crime.

How Tate’s movies have taken over the web

Though Tate has been actively selling himself on-line for years, it wasn’t till a number of months in the past that he began to achieve a brand new stage of recognition. His rise happened totally on TikTok, the place his throng of devotees name him “Prime G” and spam remark sections beneath his movies with “Tate W.”

The hashtag “AndrewTate” had over 13 billion views on TikTok as of mid-August, and a hashtag for one among his catchphrases, “escape the matrix,” additionally had over 200 million views. Most of the high movies utilizing the hashtag mock Tate, or gesture on the hypocrisy in among the feedback he is made.

Andrew Tate hashtag

Tate-related content material is massively in style on TikTok.


However there are additionally many in style movies and accounts — like “frequency.clips,” which has 100,000 followers, and “tate_grindset,” which has over 130,000 followers — devoted to spreading Tate’s movies and ideas. These embody him saying he would not carry out CPR on somebody struggling a coronary heart assault except they are a “sizzling feminine” and suggesting {that a} lady’s genitals belong to her boyfriend. 

“A cottage business of dudes on-line who’re sharing Tate’s movies” has sprung up, Ross mentioned, as a result of members of Tate’s Hustlers College obtain cash in the event that they get individuals to hitch his program utilizing their proxy. 

What’s Hustlers College?

The primary enterprise that Tate pushes upon viewers is his “Hustlers College,” which is a paid on-line course that launched final 12 months on Discord. His web site’s touchdown web page for “Hustlers College 2.0” guarantees a “neighborhood the place me and dozens of Warfare Room troopers will train YOU precisely the way to earn a living.”

To affix Hustlers College, members pay a $49 month-to-month payment. They kick off their membership by taking a quiz to find out their availability and the way a lot cash they’ll make investments. Every consumer is put into a particular class with “studying channels” that Tate claims will serve them finest. The channels provide recommendation from “specialists” on quite a lot of matters, together with cryptocurrency, copywriting, actual property, and inventory evaluation. Tate claims on his web site that each “professor is verified by me personally,” and mentioned in early July that this system had over 80,000 members. (Insider couldn’t independently confirm that quantity.)

Various critics and opinions of the college allege that Hustlers College is a rip-off, and counsel these praising this system solely achieve this as a result of they promote affiliate hyperlinks, which earn the poster cash if somebody decides to hitch the course. 

TikToker Ben Leavitt lately defined how Hustlers College is “a pyramid scheme for sigma males.” The video claimed that every one members of Hustlers College are “given the chance to be an affiliate for the course,” which signifies that a member will make 50% of the payment from individuals they create into Hustlers College. These individuals will then make 50% of anybody they confer with the course to. In that approach, this system capabilities equally to a multi-level advertising and marketing scheme, the place customers primarily earn a living by convincing others to hitch their community. 

Charles Floate, a blogger who mentioned he participated in Hustlers College, reviewed the course and mentioned “it is principally full of self-promotions from determined 20-something males seeking to construct a persona after they’re uncertain of who they’re and what they need to turn out to be, so feed off Tate as their inspiration for who they now are and aspire to be sooner or later.”

Tate acknowledges that a lot of the success of Hustlers College is right down to his social media technique. On a current podcast with Barstool Sports activities’ Dave Portnoy, Tate mentioned he “modified my method towards social media” earlier this 12 months and “ended up completely in all places. Now individuals complain that they see me greater than they see their very own father, they usually cannot do away with me.”

Whereas he is seemingly unavoidable on TikTok, Tate’s content material hasn’t taken off as a lot on different platforms, however there are nonetheless channels with tens of 1000’s of subscribers on YouTube centered round propagating his life suggestions. He lately appeared on a number of in style YouTube podcasts, together with NELK, Stand Out TV, and Portnoy — all of whom obtain tens of millions of views on their movies. 

The sheer pace with which Tate has risen, regardless of or due to his outre opinions, has impressed different fringe figures, says Ross.

“You could have varied antisemites and fascists and reactionaries of all types and flavors who’re what they name ‘the Tate phenomenon’ and hoping to get in on the motion,” Ross mentioned.

Tate’s success comes regardless of TikTok’s neighborhood pointers

Although Tate does have a TikTok account beneath the username @CobraTate_Official, nearly all of Tate-related clips on the platform don’t come from his personal account.

Most of Tate’s rhetoric seems to interrupt TikTok neighborhood pointers, which prohibit content material that “praises, promotes, glorifies, or helps any hateful ideology,” together with misogyny. The app additionally bans accounts made for “spam or faux engagement” and “impersonation” however permits profiles which might be clearly fan-based.  

A number of charities within the UK have known as for TikTok to do extra to deal with Tate’s content material, together with White Ribbon UK, a charity that goals to finish violence in opposition to ladies, in addition to Rape Disaster England and Wales, and Ladies’s Help, each of which deal with misogyny and home abuse.

Different social media influencers are asking TikTok and different social media platforms to do extra to impede the unfold of this content material. Instagram consumer Matt Bernstein, who has greater than 1.2 million followers and sometimes posts about social justice points, lately printed an infographic describing Tate as “instructing younger boys to be violent misogynists.”

A publish shared by matt bernstein (@mattxiv)

On the time of writing, Tate’s TikTok account remains to be up and has 400,000 followers, whereas varied different Tate-oriented accounts proceed to rack up views within the tens of millions. 

Ross worries that past selling misogynistic and offensive opinions, Tate might act as a gateway to extra excessive views for individuals who dabble within the far-right.

Many far-right influencers “take a look at him and acknowledge a like-minded soul,” Ross mentioned. “It is firmly their hope that individuals will watch Tate after which they will increase their horizons into much more hateful, or I ought to say much more hateful, content material.”

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